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IDAN KRAVITZ
Creative Strategist
Shorashim group (Roots)
Skip a meal
A pre-roll campaign with a fake "skip" button. after the users clicked on the fake "skip" button they were directed to the campaign donations landing page, where they were displayed with our message :
"YOU SKIPPED A MEAL BY CHOICE -
BUT FOR THOUSANDS OF HOLOCAUST SURVIVORS IN NEED THERE ISN'T REALLY A CHOICE"
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